New to marketing? Not sure where to start? If you're a "first-timer" that needs help sorting through the jargon, identifying what you truly need, and help you measure success. We consult, plan, educate, and you up and running.
Many marketing "intermediates" end up here. You've built a base plan and added continuously over the years. Now, you have multiple vendors, not enough direction, no clear mandate, and no clear view of ROI. We'll consult, review, audit, revise, educate, simplify and build a plan that drives results.
Larger groups looking for a "sober second thought" about their marketing efforts and/or agency. We'll work to audit and understand the existing ecosystem and recommend updates/changes as needed. If required, we can also guide you through a full agency review and RFP process.
Sometimes you need someone who will just get things done - on time, on spec, on strategy, on budget. Working as your marketing coordinator, we get it, and we'll get it done.
Do you have a team (or someone internal) that you want to be your marketing wizard? We can help train and grow your team with the knowledge they need for your group to be successful!
With an award-winning track record of creating and implementing business development, sales, marketing, and brand strategies across different customer types and verticals, Paul brings almost 20 years of sales, marketing and business development experience to every engagement. A collaborative senior leader holding multiple degrees from Dalhousie University, as well as several digital marketing accreditations, Paul's work has been recognized by the Canadian Advertising Association, Strategy Magazine, Shopper Innovation Awards, the Guinness Book of World Records, National Post, Automotive News, and others.
As a leader, Paul’s open yet pragmatic approach has resulted in multiple organizations accelerating their growth with a defined trajectory that includes strong, clearly defined process and culture. As a marketer, Paul's direct approach creates clearly articulated brands, relevant narratives, and positive ROI that's tied to sales success. His reputation for creating authentic brand moments is deeply rooted in bringing together traditional and non-traditional brand strategies while challenging assumptions and keeping KPIs/objectives front and centre.
Paul continues to be very active as a volunteer and public speaker at both the local and national level.
Paul currently volunteers with the United Dartmouth Football Club (UDFC), and sits as VP Sponsorship & President-Elect for MPI Atlantic Canada.
Updated certifications include Sustainable Event Planning and Healthcare Meeting Compliance Certificates issued by MPI.