About Paul:
With an award-winning track record of creating and implementing business development, sales, marketing, and brand strategies across different customer types and verticals, Paul brings almost 20 years of sales, marketing and business development experience to every engagement. A collaborative senior leader holding multiple degrees from Dalhousie University, as well as several digital marketing accreditations, Paul's work has been recognized by the Canadian Advertising Association, Strategy Magazine, Shopper Innovation Awards, the Guinness Book of World Records, National Post, Automotive News, and others.
As a leader, Paul’s open yet pragmatic approach has resulted in multiple organizations accelerating their growth with a defined trajectory that includes strong, clearly defined process and culture. As a marketer, Paul's direct approach creates clearly articulated brands, relevant narratives, and positive ROI that's tied to sales success. His reputation for creating authentic brand moments is deeply rooted in bringing together traditional and non-traditional brand strategies while challenging assumptions and keeping KPIs/objectives front and centre.
Paul continues to be very active as a volunteer and public speaker at both the local and national level.
Current Board Engagements & Certifications
Paul currently volunteers with the United Dartmouth Football Club (UDFC), and sits as VP Sponsorship & President-Elect for MPI Atlantic Canada.
Updated certifications include Sustainable Event Planning and Healthcare Meeting Compliance Certificates issued by MPI.
Highway is proud to have worked with the following groups:
Some of the groups that Paul has worked with:
